Опис курсу

The purpose of teaching the discipline for PhD students is to familiarize them with the directions of development of theory and practice and scientific research in Sustainable Marketing as a cutting-edge field of marketing, presented in the latest publications in English, and to aid in collecting and processing materials on the theme relevant to their own research. The language of instruction of the discipline is English.

The number of publications in the field of Sustainable Marketing is growing exponentially, therefore, the elimination of any barriers to the dissemination and assimilation of this knowledge and experience in Ukraine is of crucial importance for maintaining the relevance of educational content. The main objective of the course is to help candidates overcome the barrier to the free use of the world heritage in the field of marketing, embodied in English-language sources, to perform marketing professional and research tasks. The course can be useful both for candidates who have studied marketing disciplines, and for other candidates.

The course introduces the latest publications of marketing research results, educational literature, other professional resources, teaches to understand and analyze special marketing terminology and concepts based on the study of primary sources, prepare documents and speeches in English, independently conduct scientific research in an English-speaking environment, develops the ability to use English in a professional context, improves understanding of professional literature, and expands vocabulary. The content of individual tasks is related to the Theme of the candidates’ dissertation research, which should directly contribute to the search, collection, analysis of materials within the framework of their own research and writing individual sections of the work.

Didactic objectives of the educational component are:

1) formation of knowledge of PhD students on the latest trends of sustainability concept in marketing (theory, practice, and research) based on a deep understanding of English-language original sources – development of subject competence;

2) support of collection, review, and processing of English-language materials for own research of PhD students – development of research competence;

3) activation of the use of English for learning, research, and professional activities– development of skills in professional use of English.