Guest Lectures by Experienced Executive Eckhard Kehrein from Germany for Management Students

18.11.2024 | 19:13

On October 31, second- and third-year students of the Management specialty (code 073) attended a guest lecture series led by Eckhard Kehrein, the Managing Director of the Horst Rogusch Foundation for Sustainable Entrepreneurship.

Eckhard Kehrein is a seasoned entrepreneur, consultant, trainer, and coach with extensive experience in leadership roles within international companies. As the Executive Director of the Horst Rogusch Foundation for Sustainable Entrepreneurship, he supports sustainable development projects and assists young entrepreneurs in enhancing their management skills.

The first lecture, “Mental Traps in Decision-Making and Corporate PR-Communication,” was part of the “PR Management” course led by Associate Professor Marianna Kokhan and the “Management Psychology” course taught by Professor Nataliia Zhyhaylo. This session focused on the psychological factors influencing decision-making and the perception of corporate communication. Topics covered included the emotional impact of cognitive biases, as well as decision-making models developed by Nobel Laureate Daniel Kahneman. Special emphasis was placed on rational versus emotional decision-making and the effects of communication and advertising strategies.

The second lecture, “Effective Self-Management as a Key to Success for Future Leaders,” was delivered as part of the “Self-Management” course led by Professor Zoryna Yurynets. This session focused on emotional intelligence, self-analysis, time management, and motivation. Mr. Kehrein provided tools for identifying strengths and weaknesses, goal-setting, and sustaining motivation based on the concept of “flow” by Mihaly Csikszentmihalyi.

More than 120 students from the Management specialty attended these lectures. The guest lecture series is part of an ongoing collaboration between the Department of Management and the Horst Rogusch Foundation for Sustainable Entrepreneurship. This event was organized as part of the “European Management Studio” project, led by Associate Professor Marianna Kokhan. The project aims to deepen students’ knowledge, foster practical skills, and provide insight into European management practices to support their future careers.

In recognition of the valuable contributions made by the Horst Rogusch Foundation for Sustainable Entrepreneurship and Eckhard Kehrein personally, we extend our heartfelt gratitude for their initiative and dedicated collaboration in advancing the skills of Lviv University students in effective European management. Their commitment to open engagement and effective partnership is a meaningful investment in the brighter future of Ukraine.