On March 2–6, 2026, Ivan Franko National University of Lviv hosted the international educational and discussion program “Shaping Tomorrow – Ukrainian-German Dialogue.” The program served as an important platform for interdisciplinary and intercultural knowledge exchange, combining official meetings, тематic lectures, and applied workshops aimed at developing analytical and managerial competencies.
Students of Bachelor’s and Master’s programs in Management (Faculty of Economics), along with faculty members of the Department of Management, actively participated in the events.
Within the program, students attended a series...

In December 2025, an online guest lecture (via Zoom) was delivered by Dr. Julien Bucher, Senior Lecturer and Researcher at the Chair of Technology and Innovation Management, Chemnitz University of Technology (Germany). The lecture was entitled “Using AI Tools in Digital Marketing Management: European Approach.” 

The event was organized as part of the initiative of the Department of Management, “European Management Studio,” and was primarily aimed at undergraduate students majoring in Management who are enrolled in the English-taught course Digital Marketing Management. 
During the lecture, the following topics were discussed: 

fundamental concepts...

As part of the ongoing cooperation with European experts, a guest lecture devoted to career development and professional opportunities in the European digital marketing industry was organized for students of the Faculty of Economics. The lecture was delivered by Dr. Sven Wilhelm and focused on current career trajectories in digital marketing across Europe.
Dr. Sven Wilhelm is a practitioner and consultant in the field of digital marketing, specializing in professional development, career strategies, and the interaction between education and the European...

In October 2025, sixteen students from the Faculty of Economics (Bachelor’s and Master’s programs in Management, Entrepreneurship, Business Economics, Digital Audit and Consulting) took part in the international Autumn School EMMIDIR. European Management (in Practice): Market Innovation, Digital Change, and Resilience, held at Chemnitz University of Technology (Germany).
An International Program and Cross-Cultural Collaboration
The school was the final stage of a business consulting mini-program within the German-Ukrainian project Lernbrücke Chemnitz–Lviv 2025, supported by the DAAD and the Harald Christ Foundation for...

On March 4, students of Ivan Franko National University of Lviv had a unique opportunity to engage with Volodymyr Zhygaylo, an entrepreneur, investor, and startup mentor, as well as a key sponsor of the student startup competition at Lviv University – Lviv Startup Fest. The lecture, “How to Achieve Success in a Start-up,” was part of the Department of Management’s European Management Studio initiative to improve management education through collaboration with the business sector.
The topic and speaker generated significant interest...