On April 15, 2026, academic staff of the Department of Management at Ivan Franko National University of Lviv took part in the X International Scientific Conference “Prospects for the Development of Entrepreneurship from a Global Perspective”, organised by the University of Lodz. The conference brought together scholars and practitioners from various countries to discuss current challenges and trends in entrepreneurship, innovation, and economic transformation.
The event served as an important platform for the exchange of research findings and the development of...

On April 17, 2026, an online guest lecture (via Zoom) was delivered by Prof. Dr. Salvatore Giacomuzzi,  Doctor of Psychological Sciences (University of Innsbruck), researcher in organisation psychology and behavioral sciences, forensic expert, business consultant (Austria), affiliated researcher at the Security Studies Center of the Cracow University of Economics (Poland), and Visiting Professor at Ivan Franko National University of Lviv.

The lecture, entitled “Behavioral Risk Assessment in Crisis Situations: From Threat Analysis to Decision-Making,” focused on contemporary approaches to assessing...

On March 2–6, 2026, Ivan Franko National University of Lviv hosted the international educational and discussion program “Shaping Tomorrow – Ukrainian-German Dialogue.” The program served as an important platform for interdisciplinary and intercultural knowledge exchange, combining official meetings, тематic lectures, and applied workshops aimed at developing analytical and managerial competencies.
Students of Bachelor’s and Master’s programs in Management (Faculty of Economics), along with faculty members of the Department of Management, actively participated in the events.
Within the program, students attended a series...

In December 2025, an online guest lecture (via Zoom) was delivered by Dr. Julien Bucher, Senior Lecturer and Researcher at the Chair of Technology and Innovation Management, Chemnitz University of Technology (Germany). The lecture was entitled “Using AI Tools in Digital Marketing Management: European Approach.” 

The event was organized as part of the initiative of the Department of Management, “European Management Studio,” and was primarily aimed at undergraduate students majoring in Management who are enrolled in the English-taught course Digital Marketing Management. 
During the lecture, the following topics were discussed: 

fundamental concepts...

As part of the ongoing cooperation with European experts, a guest lecture devoted to career development and professional opportunities in the European digital marketing industry was organized for students of the Faculty of Economics. The lecture was delivered by Dr. Sven Wilhelm and focused on current career trajectories in digital marketing across Europe.
Dr. Sven Wilhelm is a practitioner and consultant in the field of digital marketing, specializing in professional development, career strategies, and the interaction between education and the European...