In December 2025, an online guest lecture (via Zoom) was delivered by Dr. Julien Bucher, Senior Lecturer and Researcher at the Chair of Technology and Innovation Management, Chemnitz University of Technology (Germany). The lecture was entitled “Using AI Tools in Digital Marketing Management: European Approach.” 

The event was organized as part of the initiative of the Department of Management, “European Management Studio,” and was primarily aimed at undergraduate students majoring in Management who are enrolled in the English-taught course Digital Marketing Management. 
During the lecture, the following topics were discussed: 

fundamental concepts...

As part of the ongoing cooperation with European experts, a guest lecture devoted to career development and professional opportunities in the European digital marketing industry was organized for students of the Faculty of Economics. The lecture was delivered by Dr. Sven Wilhelm and focused on current career trajectories in digital marketing across Europe.
Dr. Sven Wilhelm is a practitioner and consultant in the field of digital marketing, specializing in professional development, career strategies, and the interaction between education and the European...

The Leonhard Euler Programme “German-Ukrainian Dialogue in Economics” is an essential component of the bilateral educational and research cooperation between the Institute for East European Studies at Freie Universität Berlin and the Faculty of Economics of Ivan Franko National University of Lviv. The programme is implemented by the German Academic Exchange Service (DAAD), funded by the Government of Germany, and aims to support the completion of research for master’s theses and PhD theses.
From 1 September to 31 December 2025, a...

Students of the educational programs “Digital Accounting, Business Consulting and Audit” and “Accounting, Analysis and Taxation in Business” successfully participated in the AICPA & CIMA Business Game 2025.
This year’s Business Game was built around the fundamental principles of ESG, incorporating a real corporate financial case, best practices of global organizations, and CIMA professional standards. Participants engaged with materials that reflect contemporary approaches to sustainable development, business impact assessment, and the formation of relevant non-financial performance indicators.
The students’ participation...

On November 17, 2025, Doctor Anja Herrmann-Fankhänel from Chemnitz University of Technology (Germany), invited by Marianna Kichurchak, Professor of the Department of Economy of Ukraine, delivered an online lecture on “Social Entrepreneurship” for the first-year students of the “Marketing” educational programme at the Faculty of Economics, Ivan Franko National University of Lviv. The guest lecture was conducted within the framework of the course “Economy of Ukraine”.
During the lecture, students acquired valuable insights into the essence of social entrepreneurship, its...