Навчання > Цифровий маркетинг менеджмент (англійською)

Цифровий маркетинг менеджмент (англійською)

Тип: На вибір студента

Кафедра: менеджменту

Навчальний план

СеместрКредитиЗвітність
53Залік

Лекції

СеместрК-сть годинЛекторГрупа(и)
532доцент Кохан М. О.

Практичні

СеместрК-сть годинГрупаВикладач(і)
516

Опис курсу

Digital Marketing Management is a comprehensive course designed to equip students with the essential skills and knowledge needed to excel in the dynamic field of digital marketing.
Throughout this course, students will delve into various aspects of digital marketing strategies, techniques, and tools, preparing them to navigate the rapidly evolving digital landscape with confidence.

The educational course “Digital Marketing Management” is designed for the bachelor’s degree students specializing in 073 “Management”. It is a an optional course in the brand communication management training block in the cycle of professional and practical training, offered in the fifth semester.

Рекомендована література

  1. Digital Marketing Management A Handbook for the Current (or Future). Debra Zahay, PhD Business Expert Press, LLC, 2015 URL: https://www.researchgate.net/publication/272166499_Digital_Marketing_Management_A_Handbook_for_the_Current_or_Future_CEO
  2. Digital Marketing Management and Transformation by Innovation. How to win in a world of digitalization and create a sustainable business. First Edition by Dr. Philip Kotler, Prof. Dr. Marc Oliver Opresnik and Kohzoh Takaoka Publisher: Opresnik Management Consulting; 1st edition (October 2017) Language: Englisch. 140 p.
  3. Digital Marketing Guide. Tammy Cook, Ron Elmore, Kara Tanenbaum, Erich Schlenker. Published by: NC Small Business and Technology Development Center Copyright 2019. URL:https://www.sbtdc.org/pdf/digitalmarketingguide.pdf
  4. Digital Marketing Step-By-Step. Ondrej Svoboda. eWay-Book. URL:https://www.eway-crm.com/blog/sales-marketing/download-free-ebook-digital-marketing-step-by-step/ 
  5. The Big Book of Digital Marketing. John Cashman URL: https://digitalfireflymarketing.com/wp-content/uploads/2017/02/Big-Book-of-Digital-Marketing.pdf
  6.  Digital Marketing Strategy: An Integrated Approach to Online Marketing, Kogan Page,  Business & Economics. Kingsnorth, S., 2016.
  7. Chaffey, D. Smith Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing 5th Edition, Routledge, P.R., 2017. ISBN-13: 978-1138191709

Online Courses

  1. Google Digital Marketing & E-commerce Professional Certificate. URL:https://www.coursera.org/professional-certificates/google-digital-marketing-ecommerce
  2. Meta Social Media Marketing Professional Certificate URL: https://www.coursera.org/professional-certificates/facebook-social-media-marketing
  3. Digital Strategy and Business Opportunity of Digital Marketing Institute. URL: https://www.coursera.org/lecture/digital-strategy-business-opportunity/new-digital-context-Ujev8
  4. Digital Marketing URL: https://tell.colvee.org/course/view.php?id=15

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